When shopping for life insurance, one of the first questions most people ask is: “How much will it cost me?” The answer isn’t the same for everyone. Life insurance premiums are calculated based on a variety of personal and policy-related factors, and understanding these can help you make informed choices — and potentially save money.
This article breaks down the key factors that determine your life insurance cost, along with practical examples.
Age is one of the most important factors. The younger you are when you apply, the lower your premiums. This is because younger individuals are generally healthier and have a lower risk of mortality.
💡 Example:
On average, women live longer than men. Because of this, women typically pay slightly lower premiums for the same coverage.
Insurers assess your health during the underwriting process. Factors include:
Lifestyle also matters. Smokers and frequent alcohol users pay much higher premiums.
💡 Example: A smoker may pay 2–3 times more than a non-smoker of the same age and health profile.
If your job or hobbies involve higher risk, expect higher premiums.
The kind of coverage you choose directly impacts cost.
The larger the death benefit, the higher the premium. Likewise, the longer your policy term, the more risk the insurer assumes — which means higher costs.
💡 Example:
Optional features, called riders, increase protection but also raise premiums. Examples include:
Some insurers look at broader lifestyle details:
Not all insurers price risk the same way. Company guidelines, interest rates, and economic conditions all influence how much you’ll pay. That’s why it pays to compare quotes across multiple carriers.
While every insurer has its own calculations, life insurance premiums are essentially based on this:
Premium = (Mortality Risk + Company Expenses + Profit Margin) – Investment Returns
In simpler terms, your personal risk profile + policy details + insurer’s pricing model = your cost.
Life insurance premiums are influenced by a combination of personal factors (like age, health, and lifestyle) and policy choices (type, term, and coverage amount). By understanding what drives these costs, you can take steps to secure the right coverage at the best possible price.
To learn more, check out our guides on How Much Life Insurance Do I need?